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Dine Out and Do Good in St Ives

Diners in one Cambridgeshire town can ‘dine out and do good’ thanks to a new fund-raising scheme that will benefit local children.

From Tuesday 29 January, contemporary restaurant and bar The Taproom will donate £1 for every Taproom burger, veggie burger or grilled cheese sandwich sold to children’s charity Embrace Child Victims of Crime (Embrace).

Embrace, which has an office in the town, provides a range of different support to help children affected by serious crime, cope, recover and fulfill their potential.

Last year, 671 children and young people across Cambridgeshire received its help, ranging from counselling and specialist therapy, to practical help for day-to-day needs and family trips and breaks. They have either survived or witnessed serious crimes such as sexual abuse, violence and neglect, or have lost a loved one to homicide.

The Taproom, in Bridge Street, has previously supported the charity and the latest initiative is the brainchild of Head Chef Jimmy Adams. 

Head Chef Jimmy Adams

Jimmy, a keen supporter of Embrace, and has already raised over £1000 for the charity after completing the Victoria Park Half Marathon last October. 

Embrace is an amazing charity that makes a massive difference to thousands of children, including hundreds in Cambridgeshire,” he said.

By launching our new menu, I hope it will encourage people to buy and donate and also help to raise more awareness of the services that Embrace offer. Customers can be confident that every penny raised through this scheme will go back into helping local children.”

Each month, the restaurant sells an average of 150 burgers and grilled cheese sandwiches. 

Embrace Chief Executive Anne Campbell said: “Jimmy and The Taproom have been very supportive of our charity and we’re delighted with this new scheme which means people can ‘dine out and do good’ at the same time. We hope the extra incentive sends burger sales through the roof!”

To view The Taproom menu and opening times visit

To find out more about the work of Embrace visit