CALL US NOW 0345 60 999 60

Embrace Child Victims of Crime sets the charity trend with launch of own clothing range.

Embrace Child Victims of Crime have joined forces with, the company behind the rainbow NHS T-shirts that raised thousands of pounds for charity. Kindred’s mission is to raise the maximum amount of money for global charities through our everyday purchases.

Embrace are setting the charity trend and have launched, not just one t-shirt, but their very own T-shirt, Hoodies and Accessories range for adults and children! To shop the range please go to:

Anne Campbell, Embrace CEO said “ It is a fantastic way to support Embrace financially but also raise awareness of the charity when wearing your purchase. The profits from the sale of this range will go to Alfie’s Hardship Fund, which will help us to continue to fund the invaluable services that we provide to children and young people harmed by crime.

Embrace would like to thank C G Michaels for his time that he has kindly donated to the charity in creating all of the designs. The designs reflect Embrace’s heritage through Alfie the bear who was named after a key champion for Embrace, Alfred Hitchcock, vice-chair for Bedfordshire police. Also, the thought-provoking word ‘Embrace’, which during these social distancing times is something many of us look forward to being able to do in the future.” 

Aaron Simpson, CEO, said “We are honoured to help and support Embrace raise urgently needed funds at this time. Every penny counts and we hope that everyone can join in and buy a little something for Christmas stockings and presents to help out Child Victims of Crime. Thank you for your support.”

Through shopping, via Kindred, you can raise monies for Embrace through your daily purchases. To find out more visit, every penny makes a difference.

How does the kindred extension work?

How do they do it? The Kindred Clever Shopping Companion makes the donation process effortless, by simply adding it to your desktop browser a user can shop across 25,000+ brands, earn cash back and donate a percentage of that cash back to one of 40,000 charities. The split is your choice. It’s extremely simple and is already used by thousands of people supporting both local and national charities whilst shopping. One of those charities is the Embrace Child Victims of Crime.

Just recently Meghan Markle launched her charity clothing range and the Caroline Flack inspired t-shirt raised over £300,000 for charity. The sole purpose of the profits from the Embrace charity clothing range is to help fund services for children harmed by crime. 

To visit the shop please go to:

To donate to Alfie’s Hardship Fund please go to: