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Cambridge father-of-two takes on Windermere ultra

Wednesday 11 May 2022 

Communications director Chris Shadforth is taking on his first ultra trail-marathon in the Lake District this weekend to raise vital funds to help children harmed by crime.

Father-of-two Chris (41), from Cambridge, director of external communications and brand for Cambridge University Press & Assessment, set himself an £1,000 fundraising target for the 47-mile challenge around Lake Windermere which features 2,500m of ascent. 

However he has already smashed that- the total currently stands at £1,338!

He said: “I have chosen to support Embrace on the recommendation of my sister-in-law who is a DCI in Cambridgeshire Police. She works with child victims of crime on a daily basis and regularly works with Embrace and has seen herself the excellent work you do to support young people. 
“My self-inflicted ordeal will be nothing compared to what some children experience in their lives. 
“I found my first marathon last month very hard. I got severe, and unexpected cramp in both quads at around 30km and needed the encouragement of other runners to get over the line in 4hrs 20mins.My first ultra, three weeks later, was much easier! But neither events had the length or elevation gain of Windermere, so I’m glad I’ve got 24 hours to complete it. I hope to get round in around 15 hours.” 

Anne Campbell, Chief Executive of Embrace Child Victims of Crime, said: “We are really grateful to Chris and all our individual fundraisers who take on challenges for us to help fund our vital work with children and young people. I hope the weather stays kind and lots of his friends, family and colleagues support his efforts.”

To sponsor Chris visit