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Champions For Children


THE CHAMPIONS FOR CHILDREN CAMPAIGN - One donation, twice the impact.

Donate to Embrace this summer and see your donation DOUBLE in size!

We’re delighted to announce that from 12:00 PM, on Tuesday 8 June your donations to us will be generously doubled for a limited time only. 

If you’re thinking of making a donation this summer there’s no better time! 

What is the Champions for Children Campaign?

In light of the Coronavirus and its inevitable impacts on vulnerable children and young people across London, The Childhood Trust is launching the Champions for Children campaign to raise unrestricted funds for charities who are working with children in London whose lives have been impacted by the pandemic.

The Champions for Children campaign offers supporters of participating charities the chance to have their donation doubled on when the campaign goes live.

Alfie’s Fund

We’re raising vital funds to help children who have been harmed by crime and who are now living in households where there is little or no income as a result of Covid-19 measures. 

We already work with children and young people who have been harmed by crime – we are now aware of many families who, as a result of Coronavirus, have been plunged into poverty as a result of loss of household income. We are also aware of the increased calls to police reporting domestic violence and that many children are living in difficult, tense environments with no relief in sight.

Our solution
Our Family Support Packages are aimed at providing some relief for these families. Each package is tailored to the needs of the family and the number of children.

Items are centred around the three ‘Es’ – Essentials, Educational and Entertainment,  and they include supermarket vouchers, educational items to aid home schooling as well as toys and activities for lockdown amusement. 

We will also provide the means for a young person to receive emotional support if it is needed.

The impact of our work will be to improve significantly the ordinary everyday for children and young people who have suffered as a result of crime and whose household is now on the breadline as a result of virus measures.  It will be a lifeline for those who are suffering extreme tension and anxiety and who need professional help to understand their feelings and need coping strategies.  We will also be measuring the impact on the adults in the family home.


The campaign launches at 12pm on Tuesday 8 June and donations will be doubled until 12pm on Tuesday 15 June. Please note the donation page link will not open until the above times.

You can double your donation online here once the campaign goes live. 


Donate: From 12pm 8 June – 12pm 15 June and your donation will be doubled!

Get Involved: Why not plan a fundraising event at work or school or take part in one – keep an eye out on our events page for anything you may be able to get involved with.

Social Media: Follow Embrace CVoC on Facebook, Twitter, Instagram and LinkedIn and share our #ChampionsforChildren messages until 15 June.

Spread the word: Forward our messages to friends, family and colleagues and encourage them to donate to our #ChampionsforChildren project.

Thank you so much in advance for your support and donations, it really means a lot and will help us to support even more children and families whose lives have been devastated by some of the worst crimes imaginable.

Help us hit our target in the #ChampionsforChildren – donations will be doubled so there’s no better time to support this work.

One donation, twice the impact!