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Amazon in Peterborough donates £10,000 to Dear Santa 2021

The Amazon fulfilment centre in Peterborough is backing our campaign to deliver a magical Christmas for children who have suffered trauma through crime with a £10,000 donation.

Every child who is referred to Dear Santa 2021 chooses one gift they’d really like to receive from Santa, up to the value of £35. The gifts are available to buy through the wishlist on our website and we ensure they reach the child who wished for them.

The £10,000 donation from Amazon will buy more than 250 gifts this Christmas. It’s the second Bme Amazon has supported our Dear Santa campaign after first lending a helping hand with a donation in 2020.

Gareth Davies, Site Leader at Amazon in Peterborough, said: “We’re passionate about supporting organisations like Embrace CVoC, who do important work across the community in Peterborough. After a great partnership in 2020, we wanted to be involved again this year and lend our support to the Dear Santa campaign with this donation.”

Anne Campbell, Chief Executive of Embrace Child Victims of Crime, said: “We are so grateful to Gareth and his team for their extremely generous donation. Throughout COVID-19 and all the restrictions, Amazon enabled us to keep Dear Santa going to ensure children suffering trauma had a gift to open on Christmas Day. We are delighted that they are supporting us again this year and helping us to deliver smiles to children who have experienced oIen unimaginable suffering.”

Embrace CVoC received the donation as part of Amazon’s programme to support the communities around its operating locations across the UK.

Amazon is providing disadvantaged students with online STEM courses, as well as teaming up with charity partner Magic Breakfast and delivering more than five million healthy breakfasts to families in England.

Embrace CVoC works with children who have suffered trauma because of crime. They may be grieving the loss of their mum, dad, brother, sister or other family member who has been unlawfully killed. They might have experienced sexual, physical or emotional abuse or have been living in a home torn apart by domestic violence. These children have had to deal with oIen unimaginable horrors in their young lives and agencies such as the police, social services or support charities refer them to Embrace CVoC to get the help and support they need.

To find out more about Dear Santa 2021 visit