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St Ives chef plans 10-week fundraiser walk from Land’s End to John O Groats

A chef from St Ives will be kick-starting Embrace Child Victims of Crime’s 30th anniversary celebrations as he embarks on a ten-week fundraising hike from Lands End to John O Groats to raise much needed funds and awareness about our children’s charity’s vital work.

Jim Adams (39), chef at the Oliver Cromwell and The Taproom in St Ives, will set off on 1 April and plans to cover over 1,800km over 10 weeks as he makes his way from the South-West Cornwall to North East Scotland.

It isn’t the first time Jim has taken on an adventure challenge for Embrace Child Victims of Crime. In 2019, he joined the Embrace trek to Everest base camp. The trekkers raised over £26,000. Since 2018 Jim has raised almost £5,500 for Embrace also taking part in half marathons and from food sales at The Taproom.

Jim said: “After completing the trek to Everest Base Camp four years ago, I’ve felt a need to adventure and push myself again. I have seen the great work that Embrace does to support young people and I want to do as much as I can to raise money and awareness of the charity.

“I recently came across a book called The End to End Trail which breaks the Lands End to John O Groats walk down into 61 days. I will be following that as closely as I can and hope to complete the walk in no more than 10 weeks. I’m really looking forward to exploring the UK, and seeing and climbing Ben Nevis and the Peak District.”

Although Jim will be completing the majority of the walk on his own, he is hoping a few friends will join him along the way at certain points.

He said: “I think being alone for two months will be the most challenging part, but hopefully I will meet some nice people along the way and will be able to raise money for Embrace and spread awareness of the charity’s work at the same time. I can’t wait to get started on this massive challenge and am planning to have a sip of whisky at John O Groats to celebrate when I finish!”

He has already started planning for the big day and is organising lots of fundraisers in the run-up to help maximise the money he raises including several quizzes at the Tap Room in St Ives. Jim has so far raised £302.

Anne Campbell, Chief Executive of Embrace CVoC, said: “Jim is an amazing fundraiser for Embrace and we are in awe at his strength and determination. To trek the length of the UK is no mean feat but watching the film of how he conquered the Himalayan peaks to reach Everest Base Camp is inspirational.

I have no doubt he will give this challenge his very best – hopefully he will have some companions on his lone journey to help him on his way. Thank you Jim for doing this and starting off our 30th anniversary in some style!”

Embrace Child Victims of Crime works with children who have suffered trauma because of crime. They may be grieving the loss of their mum, dad, brother, sister or other family member killed through crime. Some have experienced sexual, physical or emotional abuse, violence or exploitation or have been living in a home torn apart by domestic abuse. These children have faced unimaginable horrors in their young lives and agencies such as the police, social services or support charities refer them to Embrace to get the help and support they need.

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