Embrace Child Victims of Crime has launched its first ever charity single.

‘How long’ is written and performed by long-term supporters of Embrace Jones & Ross, musicians Trevor Jones and Bianca Ross. It tells the story of how hope springs when you have someone to talk to you. 

Embrace Chief Executive Anne Campbell said: “How Long is an ‘ear-worm’ of a tune and really captures the struggles of the children Embrace is here to help. 

“Trevor and Bianca have found an easy and memorable way for people to show their support to child victims of crime – every download will give them hope, with 100% of profits going directly to Embrace. At 99p we’re sure it will prove popular.”

Trevor, a singer songwriter and music producer from Cambridgeshire, and Bianca, a singer songwriter from Australia, joined forces to write the song after meeting through their mutual friendship with Anne. Trevor, on vocals and guitar, composed and produced the number, with words and vocals from Bianca. 

“With the work of Embrace, incredible children can become survivors, and, despite what they have endured, learn to strive and thrive in their young lives. As Jones & Ross, we are blessed to be directly involved with the charity,” said Bianca.

“We are humbled our song can make some kind of contribution to these incredibly inspiring young people who, out of their horror, are finding inner courage to turn their lives around.”

The song was premiered before an audience of 300 business leaders at the national conference for Embrace’s charity partner the British Association of Public Community Safety Officials (BAPCO), at the Ricoh Arena in Coventry on 12 March.

BAPCO has announced a two year partnership with Embrace and its annual gala dinner saw members entertained with an after-dinner speech by Chair of Trustees Sir Paul Stephenson QPM, the unveiling of a video featuring the inspiring story of young ambassador Rhys Dickinson and the icing on the cake – a live performance of ‘How Long’.

BAPCO President John Anthony said: “BAPCO exists to protect public safety. Embrace helps  children and families pick up the pieces when that has not been possible. Our members have been moved by this wonderful cause and I know, with Embrace, we can work together to help brighten many more young lives.”

Embrace is the only national children’s charity which is solely focused on helping children and young people affected by crime to cope, recover and move on. 

It operates in all part of the UK, the Channel Islands and Isle of Man, and delivers a range of support including access to therapy, practical support and uplifting experiences.

How Long is available for download from Amazon and iTunes now at a cost of £0.99 – Click here to download

To find out more about how you can help Embrace visit www.embracecvoc.org.uk