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Corporate Partners

Partner with us and your organisation will help improve the lives, and life prospects, of children affected by serious crime across the UK.

Our corporate partnerships go beyond simple fund-raising to include a wider commitment to building a better society, where childhood trauma is not a bar to future success.

A partnership with us can help you improve staff engagement, involvement and morale and lead to positive brand association.

We will work with you to evidence the positive outcomes of your support.

How you can partner with Embrace:


Contact us

For information pertaining to our Corporate Partnerships, please send an email to or please use the form below:

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    Embrace CVOC Children's Charity

    Embrace - mending, hearts, minds and families
    Embrace 100 Club
    Donate £1,000 a year for three consecutive years and join our new Embrace 100 Club.

    We’re looking for 100 businesses from across the UK to form part of our new exclusive corporate network – working with us to mend young lives broken through crime.

    Your small commitment will fund therapy for children impacted by serious crime in the UK – empowering their recovery and brightening their life prospects.

    In return, you and your employees can enjoy exclusive benefits including:
    • Priority tickets to unique Embrace events throughout the year
    • Preferential access to bucket-list charity challenges and adventures
    • Invitation to attend our annual Embrace 100 drinks reception in London
    • Regular newsletter
    • Positive brand promotion across our channels and events
    Embrace 100 Club FAQS

    Your corporate donation will be used by Embrace to fund its services across the UK. The funds will be used to support operational delivery of its emotional, counselling, practical and positive experiences. We will be happy to provide your company with an impact statement at the end of the financial year.

    As a corporate partner, we can work with you to tailor our package of incentives. Charitable partnerships are a great way to support employee engagement and we think partnering with us – and the opportunity to help traumatised children – will mean something special to you staff.

    Incentives include promotion of your company through our channels and in the media, preferential access to our charity challenges, such as the Virgin London Marathon, global adventure treks and more, and to our unique events – such as our Christmas Party at London’s In and Out Club Naval and Military in December 2019.

    You will also receive two tickets, and the chance to buy more, to a special Embrace 100 drinks reception in spring 2020.
    We can work with you to offer staff motivational volunteering opportunities too – such as taking part in our ‘big Christmas wrap’ for children affected by crime.

    Yes. Your limited company pays less Corporate Tax when it donates to charity. You can claim tax relief by deducting the value of your donations from your total business profits before you pay tax. There are different rules for sole traders and partnerships. More information can be found at

    When you have confirmed your support, we will invoice you for the first year (and each year thereafter) with payment terms of 30 days.

    Of course, and you will still benefit from the three year membership.

    Slater & Gordon
    The Principle Trust Children's Charity
    Our Corporate Partners

    Merlin's Magic Wand

    Providing access to magical and memorable experiences at attractions across the UK.

    Thanks to our long-held partnership with Merlin, thousands of young victims of crime and their families can enjoy a fully-funded family breaks to build happy memories.

    As part of our Positive Experiences service, Merlin provides free access for Embrace beneficiaries to iconic places such as the Coca Cola London Eye and London Dungeon, Alton Towers, Legoland and many, many more.

    These are highly-prized trips, allowing families to simply enjoy life away from day-to-day stress.

    Merlin’s Magic Wand is a global children’s charity which makes the magic of Merlin Entertainments attractions accessible to children facing challenges of serious illness, disability or adversity through 3 core programmes – Magical Days Out, Magic on Tour and Merlin’s Magic Spaces. Merlin’s Magic Wand have been very proud to work in partnership with Embrace Child Victims of Crime for several years.

    We admire the great work that Embrace do to support families to get back on track after suffering extremely challenging times in their lives, and we are grateful to have the opportunity to provide these deserving families with a Magical Day Out when they are ready to start rebuilding.

    Every child deserves to have a safe, fun upbringing and our partnership is a unique one which aims to provide the very best support to the families that we work with. We look forward to supporting many more families together with Embrace for years to come.

    Erin Woods, Charity Manager with Merlin’s Magic Wand


    British APCO

    Corporate support from organisations representing public safety technology

    BAPCO is the UK’s leading association for professionals using or developing public safety technology.

    We are the proud charity partner of British ACPO and the partnership has already led to some innovative and engaging fund-raising ideas.

    BAPCO’s annual conference at the Ricoh Arena in Coventry was the perfect platform to launch Embrace’s first ever charity single ‘How Long’, with a live performance by our singer-song writing duo Ross & Jones, and the unveiling of our new emotive video Rhys’ story, before BAPCO’s 5,000 delegates.

    The Principle Trust Children's Charity

    The Principle Trust Children’s Charity

    Access to holidays for families across Yorkshire

    Families affected by crime are already benefiting from our partnership with The Principle Trust Children’s charity, enjoying much-needed breaks at their holiday homes in Blackpool and Clitheroe.

    The Trust is a children’s charity, based in North Yorkshire providing respite holidays for local underprivileged and disadvantaged children from North and West Yorkshire.