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The Big Give Christmas Challenge 2021

The Big Give Christmas Challenge

One donation – twice the impact.

We are taking part in The Big Give’s Christmas Challenge to raise £12,000 to pay to help children and their families harmed by crime who are facing hardship.

Donate to Embrace Child Victims of Crime via between midday 30 November and midday 7 December and see your donations DOUBLE in size.

When is it?

The Big Give’s Christmas Challenge 2021 will take place from 12pm (midday) 30 November 2021 – 12pm (midday) 7 December 2021.

You can take part here:

What is the Christmas Challenge 2021?

The Christmas Challenge is a match funding campaign where donations to participating charities are doubled.

The match funds come from two sources – our pledgers and our Big Give champion – The Childhood Trust.

This collective pot is used to double donations from online supporters when the campaign goes live.

So if you pay £10 via our page at then we will receive £20.

We are aiming to raise £12,000 throughout the week to spend on hardship support packages through our Alfie’s Hardship Fund. These packages which include a wide range of essentials are to help families who are facing poverty because of the crimes that have happened to them.

What is Alfie’s Hardship Fund

Alfie’s Hardship Fund was set up in March 2020 in response to the COVID-19 pandemic to support families harmed by crime who had been plunged into poverty as a result of the loss of their household income.

The fund provided practical support packages for these families to help them to cope throughout the lockdown restrictions.

We provided food and clothing vouchers, educational resources, books, toys, games, mobile phones, and tablets to enable children to access online and telephone emotional support.

The fund and its packages were so popular they are now part of our mainstream services offered to families to help their recovery.


Our aim is to improve significantly the lives of children and young people who have suffered as a result of crime and whose household is now on the breadline. The packages have proved to be a lifeline to help those families facing trauma because of crime and need a helping hand to rebuild their lives.