CALL US NOW 0345 60 999 60


Delighted to introduce John Brocklebank, a former head of Suffolk and Norfolk Major Investigation Team.

John investigated Serious & Major Crimes such as murder for over 25 years and dealt personally with families in the most unimaginable of circumstances- witnessing first hand the pain caused to children by serious crime.

As a result, John along with his furry friend Alfie the Embrace Bear would like to raise money for young victims of crime. They will be cycling around the country sporting Lycra and proudly wearing the EMBRACE CVOC emblem on their shirts.

Can you help? Show your support today- click here to donate.

The Route- Heading North- The dynamic duo are heading North to the Lincolnshire Wolds, the East Riding, The Dales, around the Lakes and Hull! Whilst riding south there will also be adventures to some of Britain’s other hidden treasures.

Stay tuned- click here to read John’s Blog as he shares his stories and adventures along the way!

Alfie Bear’s highlights-

Day 1 – Bury St Edmunds to Terrington St John (in wildest Norfolk) 52 miles

Day 2 – Terrington St John to Coningsby (Lincolnshire) 49 Miles

Day 3 – Coningsby to Habrough through the Lincolnshire Wolds. 46 miles

Day 4- Habrough to York via the Humber Bridge and the Yorkshire Wolds. 55 miles

Alfie’s day off- 

Day 5 – York to Skipton 42 miles and 2034ft up and down.

Day 6 –Skipton to Kirkby Londsdale 32 miles and 1778ft of ascent.

Day 7- Kirkby Lonsdale to Ambleside 25 miles and Alfies 300mile badge.

Day 8 – Ambleside to Greenodd via Ulverston 26 miles.

Day 9- Morecambe Bay coastal spin 6 miles.

 Day 10 – Ulverston to Manchester via train.
Day 10 Pt 2 – Manchester to Sandbach 25 miles

Day 11 – Sandbach to National Forest YHA 56 miles – Alfies 400-mile badge.

 Day 12 – YHA National Forest – Uppingham, Rutland 46 miles
 Day 13 – Uppingham to home 84 miles