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British Sugar donates £350 to Dear Santa campaign

Friday 19 December 2020

British Sugar has donated £350 to Dear Santa to help children affected by serious crime in Peterborough.

Peterborough-based charity Embrace Child Victims of Crime (Embrace CVOC) launched its Dear Santa 2020 campaign to make Christmas magical for children who have suffered through serious crime.

More than 500 gifts have been been bought by our generous supporters so far but there are still more on the list for children who may have suffered trauma through domestic violence, physical or sexual abuse, or homicide.

The donation from British Sugar was made from the One Team One Community programme; which was set up to help employees support charities, local community groups, schools, sports teams and other good causes within the communities in which the company’s sites are based. In the past five years the company has donated £150,000 to causes across East Anglia and the East Midlands.

Claire Hargreaves, from British Sugar, said: “We are pleased to have been able to help the Embrace Child Victims of Crime’s Dear Santa appeal supporting vulnerable families in Peterborough this Christmas.”

Anne Campbell, chief executive of Embrace CVOC said: “Thank you to British Sugar for supporting our appeal. It’s great to see another well-known and established business helping us make Christmas special for children in the area who have suffered so much.”

British Sugar employs 200 people at its site in Hampton, Peterborough and is the sole processor of the UK’s beet sugar crop, working in partnership with around 3,000 growers.

Embrace CVOC is unique because it’s the only organisation in the UK that solely supports child victims of crime. Some of the children supported by Embrace CVOC have lost a parent or sibling through serious crime. Some of them have experienced sexual, physical or emotional abuse or have suffered years of neglect. It might be they have been living in a home torn apart by domestic violence. These children have dealt with unimaginable trauma in their young lives and police officers, teachers or others who work in safeguarding roles will have referred them to Embrace CVOC to get the help and support they need.

To find out more about Embrace CVOC visit

How you can help

You can purchase a gift for a child harmed by crime directly from our Dear Santa Wish List.

To buy a gift for a child who has been harmed by crime visit

Here you’ll find a list of gifts with the recipient’s age, region they’re from and the crime they’ve been affected by.

Every gift has been chosen by a child who has suffered trauma and it is a gift they would really, really like from Santa this year.

You can also donate cash to

To find out more about Embrace CVOC visit