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£20k of gifts for over 1,100 children in Dear Santa appeal

21 December 2020

Today we want to say a massive thank you to all our supporters who gave so generously to make Christmas magical for child victims of crime.

Peterborough-based charity Embrace Child Victims of Crime (Embrace CVOC) launched its Dear Santa 2020 campaign to provide gifts of choice for children who have suffered through serious crime.

Over the past six weeks people across the UK have really got into the spirit of Christmas and dug deep in their pockets to purchase over £12,000 worth of presents for vulnerable children. Businesses and corporate sponsors have also contributed almost £8,000 to the appeal meaning the charity reached its £20,000 target and has been able to provide presents for 1,102 children this year.

All of those gifts were available to buy through Embrace CVOC’s website and then the charity arranged for them to be wrapped and sent to the children who wished for them.

Anne Campbell, chief executive of Embrace CVOC, said: “The response has been incredible. This year has been our most successful Dear Santa campaign ever. I would like to thank all those people who kindly responded to our call for help this year.

Thank you especially to all of our supporters who have so kindly and generously given to help vulnerable children across the UK.

I’d also like to thank the organisations and businesses who supported us like Amazon, Accent and British Sugar.

The appeal has been a phenomenal success and we have also hopefully forged some ongoing relationships for the future.

Everyone at Embrace is delighted that, thanks to the generosity of our supporters, we have managed to create so many Christmas smiles. Your kindness means so much to the children and their families who have suffered through serious crime.”

Embrace CVOC is unique because it’s the only organisation in the UK that solely supports child victims of crime. Some of the children supported by Embrace CVOC have lost a parent or sibling through serious crime. Some have experienced sexual, physical or emotional abuse or years of neglect. Others have been living in homes torn apart by domestic violence. These children have dealt with unimaginable trauma in their young lives and police officers, teachers or others working in safeguarding roles refer them to Embrace CVOC for counselling, practical and emotional support.

To find out more about Embrace CVOC visit

To donate visit